As any successful marketer knows, understanding customer needs and designing an experience tailored to those needs contributes to the overall success of the product. Whether the portal is private, such as an intranet-based reporting tool, or public, such as an enterprise application delivering time-sensitive data over the web, user experience needs will be similar. Recognizing these needs and incorporating them into the portal design will give users reasons to want to shop with confidence.

Using the analogy of a retail giant, this session will provide some guidelines for creating a rich User Interface for reporting portals, providing a no-pain, all-gain customer experience.

Register for AJAXWorld RIA Conference & Expo
Submit Your Paper to Present a Session
Sponsor AJAXWorld Conference & Expo

Speaker Bio: Tatiana Nasser Rafique manages software development of the SS&C Technologies Pages application, an enterprise reporting portal supporting the creation of client reports integrating data, rich text, and graphics in multiple presentation formats. Her projects have included developing reusable UI components, standards, and tools to enhance the web user experience.